We run training courses with a number of industry-leading travel companies, including Advantage Travel Partnership for their accredited agents scheme, Cruise & Maritime Voyages, Real Holidays, as well as our own in-house courses throughout the year.
Sales & marketing teams come away with a better understanding of what these audiences think, how they buy and how to reach them more effectively.
To find out more please call Jane Silk on 07788 438736 or email
Comments from some of our course delegates
‘The day was well planned, very interesting and informative.’
‘I really enjoyed the day discovering how people over 50 are so important in our line of work. To be honest I was a bit sceptical at first and ended up learning more than I could’ve imagined. The day spent with you was a pleasant surprise for me. Thank you for a great experience.’
‘Certainly, the statistics and understanding of the over 50s market has been useful. The whole idea of empathy is perhaps something I need to explore further – sometimes I still think I know best and I clearly don’t!’
‘Understanding the generations have changed – to appreciate ‘old’ is the new young and being old doesn’t mean life ends. Retirement means new adventures.’
‘The profiling process was very good. I didn`t realise there were six profiles to think about. We often just think of the over 50s as just one category’.
‘The day opened up new marketing opportunities we had previously not considered.’
‘I think the facts and figures and just how large this sector is, a very big opportunity for us all.’
‘The group activities were a fantastic way to share points of view and to come up with new ideas – we had numerous examples provided throughout the sessions.’
‘Interesting, fun and thought-provoking.’
‘I didn’t think I would learn this much about the older generation.’
‘Very informative and I came back full of inspiration.’
‘Jane and Jennie were a great double act and made the day fun and informative.’