Privacy Policy


Silver Travel Advisor understands the value of your personal information and we respect your right to privacy. We understand the trust you placed upon us by providing information online. We promise to use our best endeavours to keep your data safe and private, to make it easy for you to manage your data and never sell your data to third parties. Silver Travel Advisor Ltd. is a UK registered company (registration number: 7408308. VAT number: 100952746) and is the owner of the website Silver Travel Advisor Ltd. is committed to protect the personal data you provide to us and to process this data in accordance with this privacy policy, which sets out how we use and protect information that you give to us when you use the Site and also when giving us your data and information for emails.

For the purpose of The General Data Protection Regulation (Regulation EU 2016/679) (‘GDPR’), the data controller is Silver Travel Advisor Ltd., Unit 13e, 92 Burton Road, Sheffield, S3 8BX. If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email to

Information we collect from you

We collect and store the following kinds of personal information you enter on our website:

  • Information that you provide to us for the purpose of registering with us, subscribing to our service, writing reviews, posting material or requesting further services. This information may include your name, your email address and your address and postcode, your username and password, and your forum name. This enables us to personalise services for you and to send you information that you request.
  • Details of requests you carry out through our website and for the fulfilment of your orders, such as requests for our magazine or other travel information.
  • Information which we may ask you for when you enter a competition or promotion on Silver Travel Advisor.
  • Information for which we may ask you if you report a problem with our website or have a query. If you contact us, we may keep a record of that correspondence.
  • We may also offer you the opportunity to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Information about your computer and about your visits to and use of this website including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation.
  • Any other information that you choose to send to us.
  • You are able to add or amend your personal information in your “My Account” section on our website which can include your name, email address, your password, your age (by decade) and the town in which you live.
  • You can delete your personal information at any time by removing this information from the “My Account” section on our website or contact us at


In common with most websites, this website uses cookies to give you the very best user experience. By using our website, you agree that we can place cookies on your device. Cookies are files used by our website to collect information about your online activity. They can recognise your computer when you log on and can allow our website to store and remember your username and passwords. For websites you use regularly, this can save you time and improves your experience. 

Your internet browser – the software you use to browse the web, for example Internet Explorer, Firefox, Chrome or Safari – will have built-in tools to help protect your personal information. Some tools help you to control the amount of personal information you put online; others allow you to wipe the details of sites you have visited, or searches you have made, from your computer.

We use Google Analytics to understand and analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at

Can a website user block cookies?

To find out how to manage what cookies you allow, see your browser’s help section or your mobile phone manual. Or you can visit one of the sites below, which have detailed information on how to manage, control or delete.

Please remember that if you do choose to disable cookies, you may find that certain sections of our website do not work properly.

Using your personal information

Personal information submitted to us via this website will be used for the legitimate purposes specified in this privacy policy or in relevant parts of the website. We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing in accordance with our Entry in the Register of the Data Protection Act 1998.

As a member of Silver Travel Advisor, you are able to write reviews, including the uploading of photos,  participate on our Forum, receive newsletters, which contain information, competitions, adverts, discounts and links to other websites, enjoy special offers and discounts, and receive our free magazine and mini-guides.

We may use your personal information to:

  • administer the website.
  • improve your browsing experience by personalising the website.
  • enable your use of the services available on the website.
  • supply services via the website.
  • collect payments from you (for example for ship visits).
  • send you general (non-marketing) commercial communications.
  • send to you our newsletter and other marketing communications relating to our business which we think may be of interest to you by email or similar technology (you can inform us at any time if you no longer require marketing communications), or by post if you specifically request this.
  • provide third parties with statistical information about our users – but this information will not be used to identify any individual user.
  • deal with enquiries and complaints made by or about you relating to the website.

If you enter your details in a prize draw, competition or a promotion we may ask for details of your address or phone number or email so that we can contact you and send you details of the competition or promotion or if we need to notify any winners. We do not share this data with the prize draw partner.

We may also use information held about you in the following ways:

  • to ensure that content from our site is presented in the most effective manner for you and for your computer.
  • to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  • to carry out our obligations arising from any contracts entered into between you and us.
  • to allow you to participate in writing reviews, forums, and surveys when you choose to do so.
  • to notify you about changes to our service.


We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose your personal information:

  • to the extent that we are required to do so by law.
  • in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk.
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or legal claim, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Silver Travel Advisor Ltd, our customers, or others.
  • to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.
  • if Silver Travel Advisor is acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this privacy policy, we will not provide your information to any third parties.

International data transfers

Personal information that you submit for publication on the website will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

Security of your personal information

We are dedicated to maintain the security of all your data and to prevent unauthorized access through the implementation of appropriate technical measures, as far as is reasonably possible. Such security measures also include access restrictions, i.e. that data may be accessed only by a limited number of persons within Silver Travel Advisor.

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password or user details with anyone. We will not ask you for your password except when you log in to the website.

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. We store all the personal information you provide on our secure (password- and firewall- protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology. However data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

Silver Travel Advisor uses a UK based company called Omniweb to send out email newsletters to our members and they securely store our members’ email addresses on their database. Omniweb are used by many other companies in the UK for sending out email newsletters.

How long do we hold your personal information?

We will hold your personal information on our systems for as long as is necessary for the relevant activity. If you delete your account then all your personal information is deleted immediately.

Your rights

You may instruct us not to process your personal data for marketing purposes by sending an email to at any time. In practice, you will usually either expressly agree in advance to our use of your personal data for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal data for marketing purposes. 

Below are the rights you have over your information and how you can use them. However they may not apply if we are required by law to keep the information or if the information is relevant to a legal dispute.

  • You are entitled to ask us if we are processing your information and you can request access to your personal information to check this. 
  • You may request that any incomplete or inaccurate personal information we hold about you is corrected.
  • You may ask us to delete or remove personal information. There are also certain exceptions where we may refuse a request for example, where the personal data is required for compliance with law or in connection with claims.
  • You may ask us to suspend the processing of certain of your personal information about you, for example, if you want us to establish its accuracy or the reason for processing it.
  • You may request the transfer of certain of your personal information to another party.
  • Where we are processing your personal information based on a legitimate interest (or those of a third party) you may object to processing on this ground. However, we may be entitled to continue processing your information based if legally required to do so.
  • You may contest any decision made about you where this has a legal or similar significant effect and ask for it to be reconsidered.
  • Where our processing is based on your consent you have the right to withdraw your consent at any time.
  • You also have a right to lodge a complaint with a supervisory authority, where an alleged infringement of Data Protection law has taken place. In the UK you can make a complaint to the Information Commissioner’s Office (Tel: 0303 123 1113 or at

Third party websites

When using our website you may click through to other websites through an advertisement, special offer or any other link. When doing this, this website’s privacy policy does not apply and the privacy policy and terms and conditions of that website apply. We can take no responsibility or liability for any information, cookies or information collected by these other sites. Please check their own privacy policies before you submit any personal data to these sites.

Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes. We may also notify you of changes to our privacy policy by email.

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