Ambassador Cruise Line

Say hello to ease at sea and the first new British cruise line to be launched since 2010. We are Ambassador Cruise Line, we specialise in authentic, premium value cruising experience with a few innovative twists.

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Say hello to ease at sea. Our purpose is simple: we want to inspire every guest to experience authentic cruising, effortlessly and sustainably.

We are passionate about protecting our oceans and destinations, which is why our ships comply with the highest industry emission standards and is why there is no single-use plastic on board.

Along the way, you will receive the warmest of welcomes from our Ambassador community as you sail upon the friendliest ships afloat. There really is something for everyone on board an Ambassador cruise.

So, all that is left to ask now is: where will you go?

Why Travel with Ambassador Cruise Line?

We want cruising to be a place where people can become their best selves as they laugh with old friends and chat with new friends. Cruising, like any holiday, should feel easy.

And what’s not always easy? Flying.

As a no-fly cruise line, we take away all the stress that comes with flying. That means no busy airports, no transfer delays and no luggage constraints.

Ask an advisor

Speak to a Silver Travel Advisor for advice on where to go, what to do and how to choose your perfect holiday.

Alternatively you can contact our travel partner directly.

0330 818 7271

Destinations & Tours

Key Destinations

British Isles, Norway’s Fjordland, Northern Lights, Iceland, Greenland, Midnight Sun, World Cruise, Amazon, West Indies, Caribbean, Mediterranean, Spain, Portugal, France, Canada, Canary Islands, Morocco, Scandinavia, Cuba.

What’s Included in your Standard Fare

Our fares include more than just your cabin accommodation; there’s full board cuisine, afternoon teas, daytime activities, evening entertainment, and full use of the onboard leisure facilities all included in the fare.

Discover our All-Inclusive Fares

Want to push the boat out?
Why not upgrade to our Ambassador Fares, which include all the benefits of our standard fares, plus; our top Ambassador Expedition Drinks Package with an additional discount included, all gratuities and service charges, free unlimited standard onboard WiFi^, and more.

^Subject to changes.

Beat the Stress of Flying​

As a no-fly cruise line, we take away all the stress that comes with flying. That means no busy airports, no transfer delays and no luggage constraints. With Ambassador, at no extra cost, each guest can bring unlimited cases along for the journey; you just need to store it all in your cabin.

Group Benefits

Whether you’re a member of a club, society, business, or just a group of at least 15 adults celebrating a special occasion, we have an unbeatable selection of group benefits, including; special 5% group discount, free additional places (minimum numbers apply), and more.

Solo Travellers

We recognise the need to offer attractive deals for solo cruisers, which is why we have set aside cabins dedicated to single travellers.
For those sailing alone for six nights or more, we offer a special programme of events, including a Welcome Cocktail Party!
Meet like-minded travellers and crew, and form friendships of a lifetime within the Ambassador community.

Don’t Fret about Exchange Rates

Our onboard currency is GBP£ sterling which means no exchange rates and no wasted currency sitting in your back pockets at the end of your trip.

Special Offers

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For more details on this offer, please call 0800 412 5678 or

We regularly receive special offers and discounts from our travel partners.

For the latest offers and a bespoke quotation, speak to our Silver Travel Advisors on 0800 412 5678.

Ask an advisor

Speak to a Silver Travel Advisor for advice on where to go, what to do and how to choose your perfect holiday.

Alternatively you can contact our travel partner directly.

0808 102 8068

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