Ambassador Cruise Line
Say hello to ease at sea and the first new British cruise line to be launched since 2010. We are Ambassador Cruise Line, we specialise in authentic, premium value cruising experience with a few innovative twists.
Say hello to ease at sea. Our purpose is simple: we want to inspire every guest to experience authentic cruising, effortlessly and sustainably.
We are passionate about protecting our oceans and destinations, which is why our ships comply with the highest industry emission standards and is why there is no single-use plastic on board.
Along the way, you will receive the warmest of welcomes from our Ambassador community as you sail upon the friendliest ships afloat. There really is something for everyone on board an Ambassador cruise.
So, all that is left to ask now is: where will you go?
Why Travel with Ambassador Cruise Line?
We want cruising to be a place where people can become their best selves as they laugh with old friends and chat with new friends. Cruising, like any holiday, should feel easy.
And what’s not always easy? Flying.
As a no-fly cruise line, we take away all the stress that comes with flying. That means no busy airports, no transfer delays and no luggage constraints.
- And with our Financial Peace of Mind Guarantee, you can relax knowing your money is safe:
- Money held in a trust account until you sail, with a refund guarantee*
- Book with just a deposit, then nothing to pay until 90 days prior to sailing
- Insurance cover in place to financially protect all guests’ bookings
- Enhanced health & safety protocols
- *In the event of your cruise being cancelled, you will be guaranteed a full refund
Ask an advisor
Speak to a Silver Travel Advisor for advice on where to go, what to do and how to choose your perfect holiday.
Destinations & Tours
Key Destinations
British Isles, Norway’s Fjordland, Northern Lights, Iceland, Greenland, Midnight Sun, World Cruise, West Indies, Caribbean, Mediterranean, Spain, Portugal, France, Canada, Canary Islands, Morocco, Scandinavia.
What’s Included in your Standard Fare
Our fares include more than just your cabin accommodation; there’s full board cuisine, afternoon teas, daytime activities, evening entertainment, and full use of the onboard leisure facilities all included in the fare.
Discover our All-Inclusive Fares
Want to push the boat out?
Why not upgrade to our Ambassador Fares, which include all the benefits of our standard fares, plus; our top Ambassador Expedition Drinks Package with an additional discount included, all gratuities and service charges, and more.
Beat the Stress of Flying
As a no-fly cruise line, we take away all the stress that comes with flying. That means no busy airports, no transfer delays and no luggage constraints. With Ambassador, at no extra cost, each guest can bring unlimited cases along for the journey; you just need to store it all in your cabin.
Group Benefits
Whether you’re a member of a club, society, business, or just a group of at least 15 adults celebrating a special occasion, we have an unbeatable selection of group benefits, including; special 5% group discount, free additional places (minimum numbers apply), and more.
Solo Travellers
We recognise the need to offer attractive deals for solo cruisers, which is why we have set aside cabins dedicated to single travellers.
For those sailing alone for six nights or more, we offer a special programme of events, including a Welcome Cocktail Party!
Meet like-minded travellers and crew, and form friendships of a lifetime within the Ambassador community.
Don’t Fret about Exchange Rates
Our onboard currency is GBP£ sterling which means no exchange rates and no wasted currency sitting in your back pockets at the end of your trip.
Featured Cruises
Canaries, Cape Verde & Morocco
British Isles & Ireland Discovery
Special Offers
'Buy One Get One Free' plus 25% off Drinks Packages for both guests!
Embark on the journey of a lifetime to breathtaking destinations with the exclusive offer to Buy One, Get One Free (or for solo travellers, 50% off full single fare).
Experience the ultimate adventure on the high seas as you indulge in outstanding cuisine, amazing entertainment, and exceptional service. Plus, with 25% off our top drinks package you definitely are getting the best value at sea!
Applicable on sailings from 6th April 2025 – 10th April 2026.
Book before 29 May 2024.
Click here for applicable sailing dates and offers.
Call Silver Travel Advisor on 0800 412 5678 for more information or to book.
Savings for solo cruisers
As part of a commitment to single guests, Ambassador have allocated single occupancy cabins at a single supplement from 30% against the equivalent twin fare based on five selected single cabin categories. For sailings of 6 nights or more, there is also a welcome cocktail party and organised get togethers.
Call Silver Travel Advisor on 0800 412 5678 for more information or to book.
We regularly receive special offers and discounts from our travel partners.
For the latest offers and a bespoke quotation, speak to our Silver Travel Advisors on 0800 412 5678.
Ask an advisor
Speak to a Silver Travel Advisor for advice on where to go, what to do and how to choose your perfect holiday.
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