
Ambassador Cruise Line
We are Ambassador Cruise Line. The affordable quality no-fly cruise line with the warmest welcome at sea, sailing from 8 regional ports. When you cruise with us, you’ll enjoy breathtaking destinations, amazing entertainment and outstanding cuisine all for the best value.





Say hello to ease at sea. Our purpose is simple: we want to inspire every guest to experience authentic cruising, effortlessly and sustainably.
We are passionate about protecting our oceans and destinations, which is why our ships comply with the highest industry emission standards and is why there is no single-use plastic on board.
Along the way, you will receive the warmest of welcomes from our Ambassador community as you sail upon the friendliest ships afloat. There really is something for everyone on board an Ambassador cruise.
So, all that is left to ask now is: where will you go?
Why Travel with Ambassador Cruise Line?
We want cruising to be a place where people can become their best selves as they laugh with old friends and chat with new friends. Cruising, like any holiday, should feel easy.
And what’s not always easy? Flying.
As a no-fly cruise line, we take away all the stress that comes with flying. That means no busy airports, no transfer delays and no luggage constraints.
- And with our Financial Peace of Mind Guarantee, you can relax knowing your money is safe:
- Money held in a trust account until you sail, with a refund guarantee*
- Book with just a deposit, then nothing to pay until 90 days prior to sailing
- Insurance cover in place to financially protect all guests’ bookings
- Enhanced health & safety protocols
- *In the event of your cruise being cancelled, you will be guaranteed a full refund




Ask an advisor
Speak to a Silver Travel Advisor for advice on where to go, what to do and how to choose your perfect holiday.
Destinations & Tours
Key Destinations
British Isles, Norway’s Fjordland, Northern Lights, Iceland, Midnight Sun, West Indies, Caribbean, Mediterranean, Spain, Portugal, France, Canary Islands, Morocco, Scandinavia.
What’s Included in your Standard Fare
Our fares include more than just your cabin accommodation; there’s full board cuisine, afternoon teas, daytime activities, evening entertainment, and full use of the onboard leisure facilities all included in the fare.
Discover our All-Inclusive Fares
Want to push the boat out?
Why not upgrade to our Ambassador Fares, which include all the benefits of our standard fares, plus; our top Ambassador Expedition Drinks Package with an additional discount included, all gratuities and service charges, and more.
Beat the Stress of Flying
As a no-fly cruise line, we take away all the stress that comes with flying. That means no busy airports, no transfer delays and no luggage constraints. With Ambassador, at no extra cost, each guest can bring unlimited cases along for the journey; you just need to store it all in your cabin.
Group Benefits
Whether you’re a member of a club, society, business, or just a group of at least 15 adults celebrating a special occasion, we have an unbeatable selection of group benefits, including; special 5% group discount, free additional places (minimum numbers apply), and more.
Solo Travellers
We recognise the need to offer attractive deals for solo cruisers, which is why we have set aside cabins dedicated to single travellers.
For those sailing alone for six nights or more, we offer a special programme of events, including a Welcome Cocktail Party!
Meet like-minded travellers and crew, and form friendships of a lifetime within the Ambassador community.
Don’t Fret about Exchange Rates
Our onboard currency is GBP£ sterling which means no exchange rates and no wasted currency sitting in your back pockets at the end of your trip.
Featured Cruises
Treasures of Scotland and Iceland
Set sail on a breathtaking journey through Scotland, Iceland, and the Faroe Islands. Begin in Invergordon, a charming Highland port, then explore the Viking heritage of Kirkwall. Discover Seydisfjordur’s colourful streets, Akureyri’s hidden gems, and Isafjordur’s remote beauty. Reykjavik captivates with its Nordic charm, while Runavik in the Faroe Islands offers a final touch of seaside serenity. From dramatic landscapes to rich cultural experiences, this voyage blends history, adventure, and natural wonders into an extraordinary cruise.
Highlights: Invergordon, Kirkwall, Seydisfjordur, Reykjavik & more. Book now for an unparalleled journey!
Treasures of Norway & Denmark
Discover the charm of Western Europe on a captivating voyage along the Atlantic. Explore Porto’s rich heritage from Leixoes, wander Lisbon’s historic streets, and immerse yourself in Gijon’s vibrant culture. Stroll Getxo’s scenic promenades, uncover Brest’s maritime history, and experience the romantic allure of Honfleur’s harbour. Each stop offers a blend of history, culture, and coastal beauty, making this journey an unforgettable escape.
Highlights: Leixoes (Porto), Getxo (Bilbao), Brest, Honfleur & more. Book now for an extraordinary adventure!
Special Offers


Shiploads of Savings
Take advantage of a range of offers including half price Premium Drinks Packages on selected sailings in the 25/26 season and Buy One, Get One Half Price on all 26/27 sailings plus 20% off the Expedition Drinks Package when booking the Ambassador Fare.
Book before February 12 2025.
Click here for details or call Silver Travel Advisor on 0800 412 5678 for more information or to book.
Savings for solo cruisers
As part of a commitment to single guests, Ambassador have allocated single occupancy cabins at a single supplement from 30% against the equivalent twin fare based on five selected single cabin categories. For sailings of 6 nights or more, there is also a welcome cocktail party and organised get togethers.
Call Silver Travel Advisor on 0800 412 5678 for more information or to book.
We regularly receive special offers and discounts from our travel partners.
For the latest offers and a bespoke quotation, speak to our Silver Travel Advisors on 0800 412 5678.
Ask an advisor
Speak to a Silver Travel Advisor for advice on where to go, what to do and how to choose your perfect holiday.
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