Winners revealed!

The winners have been revealed at the Silver Travel Awards 2023.

At a glittering ceremony, hosted by television presenter and journalist Penny Smith, at One Moorgate Place in London, the Silver Travel Team celebrated the best of the best in the travel industry, and saluted those who go the extra mile for over 50s travellers.

Following a record-breaking 150,000 votes, cast by our community of Silver Travellers, 19 worthy winners were presented with their awards in categories across cruise, tours, activity and adventure and specialist operators.

In addition to the 19 categories voted for by the travelling public, five brand new entry-based categories were judged by a panel of esteemed industry experts and awarded to those companies who have gone above and beyond in their care and attention in dealing with the over 50s consumer.

And the winners are...

On The Water

Best Ocean Cruise Line

Ambassador Cruise Line

Best Premium or Luxury Ocean Cruise Line


Best Expedition Cruise Line

Hurtigruten Expeditions

Best Specialist Cruise Line

Hebridean Island Cruises

Best River Cruise Line

Riviera Travel

Best Premium
or Luxury River Cruise Line


Up & Away

Best Escorted Tour Operator

Riviera Travel

Best Worldwide Tour Operator

Saga Holidays

Best Worldwide
Luxury Tour Operator

Sovereign Luxury Travel

Best Adventure or Activity Company


Best Solo Travel Company

Solos Holidays

Out & About

Best UK Breaks Operator

Warner Leisure Hotels

Best City or Cultural
Break Provider

Riviera Travel

Best Self-catering
Travel Company

Holiday Cottages

Best Rail Holiday Company

Rocky Mountaineer

Best Accessible
Travel Provider

Enable Holidays

Where In The World

Best UK Destination


Best European Destination


Best Worldwide Destination


The Silver Standout Awards

Silver Standout for Innovation


Silver Standout for Marketing


Silver Standout for Representation

Alfa Travel

Silver Standout for Sustainability


Silver Standout for Support


Thank you to all our Silver Travellers who cast your vote,
and a big congratulations to all our winners!

Headline Sponsor

Gold Sponsor

Silver Sponsor

Bronze Sponsor

Bronze Sponsor

Media partners

Join the club

Become a member to receive exclusive benefits

Our community is the heart of Silver Travel Advisor, we love nothing more than sharing ideas, inspiration, hints and tips between us.

Come feel the love on a Princess cruise. You’ll enjoy the MedallionClass experience others simply can’t, and it’s exclusively for everyone. Visit incredible destinations and be involved in the best experiences around each one of them.

Experience more with Princess and connect effortlessly with the world around you, spend time away with loved ones, take a moment for yourself, and fall in love with your holiday of a lifetime, every time.

With over 20 years of experience, Wendy Wu Tours has mastered the art of creating exceptional, fully inclusive tours which showcase the very best of each destination.

Each tour is led by a world-class guide, who will highlight the very best of their homeland, and includes authentic cultural experiences so you are not just seeing the sights, but truly immersing yourself in local life.

Say hello to ease at sea. Ambassador’s purpose is simple: they want to inspire every guest to experience authentic cruising, effortlessly and sustainably. Passionate about protecting our oceans and destinations, their ships comply with the highest industry emission standards and there is no single-use plastic on board.

On your voyage, you will receive the warmest of welcomes from the Ambassador community as you sail upon the friendliest ships afloat.

This is a global co-operative co-owned by local partners using real local experts and guides, which supports local communities, environments and wildlife. It offers travellers quirky places to stay, activity holidays and learning experiences. Not In The Guidebooks gets travellers off the beaten track into local culture with day experiences and longer, immersive adventures.

From wild wellness breaks in Wales to painting in Portugal, sustainable adventures in Mauritius to food safaris in Brazil, this is immersive, exciting travel.

Seabourn’s five intimate ships carry guests to the heart of great cities, exclusive yacht harbours and secluded coves around the world, while two new purpose-built expedition ships will combine exhilarating adventures in remote destinations with the sophisticated amenities of the world’s finest resorts at sea.

From the luxury of all suite accommodations to complimentary fine wines and spirits, and a no tipping policy, Seabourn exemplifies the definition of travelling well.