We went here principally to see the cliff diving while we were having lunch. The guys who do the diving are amazing. Great diving & then they climb up the rock-face barefoot to dive again. Some good pics on Ricks web site. Its a great show & they seem to do it for tips (I don’t know if they are paid by Ricks but they say they aren’t). Well worth the trip up to Negril just to see them. You can dive off the cliffs yourself if you feel the urge & there are various platform levels to chose from. This whole place is aimed squarely at the tourists but its quite entertaining. It was quite quiet when we arrived shortly after Noon, so we had no problem parking but I can believe it could be an issue later when I hear the place gets very busy. There’s a reasonable choice on the menu at Ricks & the food is OK but pretty pricy for what it is. I had the pulled pork jerk wrap, which I thought was quite tasty but others in our party said their’s wasn’t that good. Views from the upstairs restaurant are good. Worth a visit for the divers but don’t go specifically for the food. If you arrive too early & Ricks isn’t open, there is a lighthouse 400 yards down the road that you can climb up. Even better views & a bit of history.