Where in the world will Wendy Wu go next?

Wendy Wu talks to Jennie Carr and promises she’ll be the first to know.

Wendy Wu There are people whose enthusiasm and sheer determination are infectious – Wendy Wu is one such person. It’s no wonder since her company’s beginning that it’s grown and is spreading its wings beyond Asia and the Far East.

Spin back to the start, 1994 when Wendy planned a trip for herself and her boyfriend to China, where she planned to show him the very best of her native land. Two weeks before the holiday, disaster struck and work responsibilities meant the unlucky man could not travel. Undeterred, Wendy placed an ad in the personal column looking for a travel companion, tickets having been bought and paid for. She was absolutely astonished by the number of replies she received. There was, of course, a slight hitch, a visa was needed for China and the time was too short to get one.

Baby Panda However, Wendy saw an opportunity – people definitely wanted to go to China and they needed someone to help them navigate the difficulties of travelling around this little-known country. With her first group of sixteen people, all but one, retired and still active, Wendy ran a 28 day trip, using exceptional guides who created, as they continue to do, a real sense of family. Those original travellers have clocked up an incredible one hundred Wendy Wu Tours between them. Something must have been right!

Wendy says that the company’s ethos is that they take people out of their ordinary lives, show them a totally different country, so that they learn through the cultural experiences only local guides can provide, whilst ensuring the potentially tricky bits of travelling to emerging destinations are all taken care of. The new Immerse Yourself tours have been created to give guests an even deeper understanding of their country of choice through experiential, cultural and active journeys – cycling in China as the locals do or cooking with a family in Nepal, for example. 

Bicycle tours around Guangxi Once customers had taken every possible tour in China, they wanted more from Wendy, so tours to Japan and the rest of Asia developed. The skills learnt in China, dealing with a more restricted regime that had yet to embrace tourism fully, were successfully transferred to other locations. And thus, travellers with a pioneering spirit, many of whom are of mature years, discovered new parts of the world.       

Where is next and new on the menu to satisfy those with an appetite to repeat or try Wendy’s winning formula when they travel? South America is the answer! We’ll be watching with interest.

Silver Travel Advisor recommends Wendy Wu Tours.

Great Wall of China

245 people found this helpful

Share Article:

Jennie Carr

Silver Travel Advisor Creative and Communication Director, member of BGTW

Leave a comment


Sign up to our newsletter to receive the latest travel tips on top destinations.

Join the club

Become a member to receive exclusive benefits

Our community is the heart of Silver Travel Advisor, we love nothing more than sharing ideas, inspiration, hints and tips between us.

Most Recent Articles

Ambassador offers unique ways to focus on health and wellness while enjoying the beauty of the sea….
Who can resist an invitation to a birthday party in Paris? Gillian Thornton celebrates 40 years of Riviera Travel, the…

Come feel the love on a Princess cruise. You’ll enjoy the MedallionClass experience others simply can’t, and it’s exclusively for everyone. Visit incredible destinations and be involved in the best experiences around each one of them.

Experience more with Princess and connect effortlessly with the world around you, spend time away with loved ones, take a moment for yourself, and fall in love with your holiday of a lifetime, every time.

With over 20 years of experience, Wendy Wu Tours has mastered the art of creating exceptional, fully inclusive tours which showcase the very best of each destination.

Each tour is led by a world-class guide, who will highlight the very best of their homeland, and includes authentic cultural experiences so you are not just seeing the sights, but truly immersing yourself in local life.

Say hello to ease at sea. Ambassador’s purpose is simple: they want to inspire every guest to experience authentic cruising, effortlessly and sustainably. Passionate about protecting our oceans and destinations, their ships comply with the highest industry emission standards and there is no single-use plastic on board.

On your voyage, you will receive the warmest of welcomes from the Ambassador community as you sail upon the friendliest ships afloat.

This is a global co-operative co-owned by local partners using real local experts and guides, which supports local communities, environments and wildlife. It offers travellers quirky places to stay, activity holidays and learning experiences. Not In The Guidebooks gets travellers off the beaten track into local culture with day experiences and longer, immersive adventures.

From wild wellness breaks in Wales to painting in Portugal, sustainable adventures in Mauritius to food safaris in Brazil, this is immersive, exciting travel.

Seabourn’s five intimate ships carry guests to the heart of great cities, exclusive yacht harbours and secluded coves around the world, while two new purpose-built expedition ships will combine exhilarating adventures in remote destinations with the sophisticated amenities of the world’s finest resorts at sea.

From the luxury of all suite accommodations to complimentary fine wines and spirits, and a no tipping policy, Seabourn exemplifies the definition of travelling well.