OK it’s in Mablethorpe, let’s get that out of the way. If you like Mablethorpe, that’s great – if otherwise LadyB’s is not going to change your mind. LadyB’s will however reward you immensely for your indulgence in travelling so far into the town, regardless of any preconceptions. Their afternoon tea is excellent and their cheesecakes also worth a trip in themselves alone. Pre-booking is recommended, but their staff are very friendly and will try to accommodate all comers.