Rainbow launches new Africa brochure with focus on responsible tourism

With a spotlight on its responsible tourism approach, Rainbow’s new Africa brochure positions the operator as the industry leader in destination expertise and tailor-made touring.

The brochure features no better example of Rainbow’s responsible approach than details on its partnership with Positive Planet which, along with the other ITC group brands, is measuring the impact of the operator’s carbon emissions and developing an emissions reduction strategy.

In addition to this, projects and beneficiaries specific to Rainbow include Travel for Impact, Money for Madagascar and more.

Goodwill aside, the brochure collates incredible tour options across South Africa, Mozambique, Namibia, Botswana, Zambia, Zimbabwe, Malawi, Kenya, Tanzania, Zanzibar, Uganda, Rwanda, the Republic of Congo, Madagascar, Sierra Leone, Ethiopia, Réunion, São Tomé & Príncipe and St Helena.

Candice Buchan, Head of Rainbow, said the brochure proves that the operator is “passionate about sharing our love for the natural world, and this refreshed and rebranded brochure highlights not only our in-depth expertise and experience, but our commitment to responsible travel, conservation and protection of the places we explore.

“With this brochure, we’re ensuring that those who travel with Rainbow understand the positive impact they’ll be having when they choose a holiday with us, as well as enjoying amazing experiences across Africa.”

The new brochure is available to order or view digitally via the Rainbow website now.

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