With so many places to stay in Brighton, there are certainly funkier, more modern and quirkier places to stay. However, finding a decent hotel with a triple room for three adults, at £100 or under, on a Friday night, in a central location is not as easy. (In the past, I've stayed at My Hotel, which I got an amazing deal on, under £100; but they do not seem to offer triple rooms).
The hotel itself is beautiful. Traditional English is not my style, but even I can appreciate its English Seaside charm. The lobby and staircases are grand, it is right on the sea front and only about a 15 minute walk from the North Laines, where we like to go out. I'd say it takes 5-10 minutes to walk to the pier. It's really very close. It's one of the better looking hotels on the seafront, for sure.
Parking was £18 per day in their dedicated NCP behind the hotel. Between three of us, this worked out well, and I'm sure it's a pretty standard price for parking in Brighton.
The room itself was on the nicer end of fine. Comfy beds (one double and one single, side by side), clean, newish carpets and curtains, mini fridge, TV, etc. Room size was pretty small, but not cramped. We were overlooking another building, which wasn't a problem for us.
The staff at check in and check out were personable enough and efficient. The night porter was stern and humourless; but given his shift pattern, I can't really blame him.
I'd stay here again for the same price and purpose. Recommended.