Nearly every tourist shop sell embroidery but (from the price) much of this is now factory made. Traditional hand embroidery is labour intensive and expensive – eye wateringly so at times…
Bordal is the best place to go for genuine hand embroidery and has a wonderful selection to choose from. Prices are not, however, immediately obvious.
On a Saturday there was a lady sitting outside the shop embroidering a tablecloth.
Inside there is a display of different transfer designs as well as information how these are printed on the cloth for embroidery. Understandably, you are asked not to photograph these.
“Website”:https://www.bordal.pt/en/