Celebrity Cruises launches the ‘All-Inclusive Photo Project’ to improve diversity in travel marketing

Recognising the need to improve the representation of all people who travel, in marketing materials, Celebrity Cruises has created both a new campaign and the world’s first free to use, ‘open source’ travel image library. The campaign and collection –  the All-Inclusive Photo Project (AIPP) – aims to start a movement, calling on travel companies to help address the lack of diversity in travel marketing imagery.

The stunning new images feature the work of acclaimed photographers including: Annie Leibovitz, herself an advocate for the LGBTQ+ community; Giles Duley, an English documentary photographer and a triple amputee; Naima Green, a Black, queer New York-based photographer; and Jarrad Seng, an Australia-based photographer, filmmaker and creative director of Malaysian-Chinese descent. 

The collection features models, musicians, athletes, artists, activists, refugees and more, all change-makers in their own right from underrepresented groups, as they enjoy the varied offerings on Celebrity’s ships and within the destinations visited.

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