The fast-track route to understanding mature travellers
Improve the quality of your products, services and marketing communications by ensuring that they are relevant and accessible to a mature audience.
Our tailor-made research service enables you to survey a segmented audience of silver travellers.
We can now design and build bespoke branded surveys exclusively for Silver Travel partners who would like to gather insight and data directly from mature audiences, either from Silver Travel’s own database or from external data.
This fast-track research will be carried out via an online survey to offer you the opportunity to evaluate and moderate consumer insights to gauge the perceptions of different segments of travellers within the older age groups.
Our survey team will provide you with support throughout the process, help you draft the survey questions and ensure questionnaires comply with the current code of conduct.
Research results will be delivered in a timely manner, in clear data tables for easy analysis, as well as graphs, more complex analysis and recommendations.
We offer highly targeted qualitative face to face research with focus groups.
To find out more please contact Jane Silk, Research & Training on 07788 438736 [email protected]
Find out more about Silver Travel Training.